Effective business writing is not just about knowing when to use an apostrophe or the subjunctive tense – good writing makes good business sense.
Well written communications will ensure that new and prospective clients have a better understanding of what you do and will be persuaded to do business with you. It encourages employee engagement and aligns them to your corporate objectives.
Helping employees to know where the organisation is going, how it’s going to get there and what each of them needs to do to play their part is based to a great extent on effective written communication.
Similarly, a simple, well written email or letter to a customer in response to a question will keep them happy – and save time and money for your Customer Relationship Management teams.
Communicate Media Training’s business writing courses are practical and results focused. Our writers know from their years of experience as journalists and copywriters what works and what doesn’t. They have a deep understanding of the psychological tricks of the trade. They know the phrases and messages that will engage readers and persuade them to take the appropriate action.
During our business writing courses, we look at examples of good and bad written communication. We explore with the participants why some emails, brochures, notifications, and customer communications work and why some don’t. Based on these examples we provide practical advice.
Our expert writers share their knowledge of what has worked for them and for others. The participants put this into practice with exercises that are specially developed to be relevant to them.
At the end of the workshop, whatever your area of responsibility or your experience with business writing, you’ll have a good grounding in how to write effectively and persuasively – as well as knowing where to use those darned apostrophes.
Interested in this course?
If you would like further details on this or any of our other training courses please call us on 0800 177 7080
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