Your organisation is only as strong as your weakest link and this is especially true when it comes to dealing with the media. You’ve briefed all appropriate staff about the current crisis situation and they know how to direct all media enquiries.
Your spokespeople are comfortable with the corporate messages and are all prepared for enquiries. Then, next day, the Internet is buzzing about the unhappy atmosphere in your office, the number of redundancies being made, including a woman about to go on maternity leave.
Some of the best stories come from your staff on the front line – switchboard, reception, security and they don’t even know they’ve done it. Was it that nice lady who rang in to enquire about in an order and was chatting away while your colleague found her purchase on the system?
Or was it the guy who was apparently from your facilities management company and was asking a few routine questions about the office? Communicate Media’s Be Media Aware session is aimed at staff who would never be called upon to give an interview but should be aware of the tricks that can be used to glean information such as friendly chats and listening in to conversations at local bars and coffee shops. Better safe than sorry.
Interested in this course?
If you would like further details on this or any of our other training courses please call us on 0800 177 7080
Refresher Media Training
An intensive refresher for those who already have media experience
Investor Relations and Analyst Briefings
Engaging and persuading the financial markets for PLCs and start ups
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Post Course Support
We’re here for you even after you’ve done one of our courses
Conference Media Training Workshop
A flexible media training drop-in clinic for your conference
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Message Testing and Media Consultancy
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Intensive Opinion Formers Training Course
For organisation and business leaders who want to raise their profile and influence debate